DESIGN NARRATIVE
Pink Stork is the Wellness Brand for Women®. The brand is a clean, natural, and made-in-America supplement brand for women, and specializes in fertility, pregnancy, postpartum, and nursing (FPPN). Pink Stork’s core customers are health-conscious women interested in general wellness and FPPN products. Their core customer is encouraging, positive, and healthy. Pink Stork’s packaging and brand aesthetic is simple but vibrant and uplifting. Pink Stork’s product photography combines interesting lighting, aspects of surrealism, and unconventionally shaped props to make the products stand out from competitors.