DESIGN NARRATIVE

Bad Milk is a skate brand for women, and sells skate-related products ranging from decks and hardware, to merchandise, such as bags, buttons, apparel, and more. The brand targets women ages 13-25. Bad Milk’s brand identity stands out from its competitors by showcasing skate culture while maintaining an aspect of femininity. By using punchy and unconventional color combinations, bold typography, and playful illustrations, Bad Milk distinguishes itself as an elevated, feminine brand in an otherwise masculine subculture.