DESIGN NARRATIVE

Scary Clean is a soap brand for babies and young children. The brand targets ingredient-conscious mothers ages 23-30. Scary Clean seeks to educate a new generation of mothers about their babies’ skin, and uses organic, natural, and fair-trade ingredients that are 100% safe for babies. Their visual aesthetic is modern, colorful, and playful. Scary Clean's packaging and branding utilizes friendly and soft monster characters overlaid on attractive gradients to appeal to children and parents. 

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